LUXURY CHOCOLATE WRAPPING

Take a mass consumer product and turn it into a luxury item was what Version Originale Agency wanted to do with this chocolate wrapping.

THE CHALLENGE:

  • Realistic rendering of the “chocolate bar” component using the agency’s visual
  • Come up with fun solutions for the hidden key space
  • Work up an odor neutralizing system for an innovative olfactory marketing approach using a luxury case.

TECH SPECS

Structure of birch plywood, lacquered MDF for the chocolate bar. Orange trimmed leather exterior. Accessories of polished hot foil stamped brass.