coffret bois papier thermoreactif pour rasoir braun

INOVATIVE COLOR
CHANGING PACKAGING

To launch its CoolTec razor, Braun took on an idea from the Being TBWA Agency, using a case with the shape of a stylized ice cube. Shipped closed, the case can only be opened after being put in the refrigerator to reveal the secret code to open it.

THE CHALLENGE:

Compatibility of all the components in a cold environment and management of thermoreactive inks.

TECH SPECS

Structure of MDF covered with offset printed art paper. Polyurethane lacquer. Stainless steel accessories. Insert of high-density cut CNC foam. Printed with silkscreen thermoreactive ink.
French manufacture